INTERACTIVE TV - THE NEXT 10 YEARS- Part 1 18 Minutes 38 Seconds
INTERACTIVE TV - THE NEXT 10 YEARS- Part 1 YouTube link
Author
alphageektv
Created
January 2, 2008
Updated
December 31, 2008
Length
18 Minutes 38 Seconds
Rating
0.00
Views
1,696
Description
Changes in digital TV distribution have revolutionized TV programming and advertising, fueling the shift towards interactive TV content. As digital TV technologies and new devices evolve, networks and advertisers are vying to keep viewers tuned in. Consumers are accustomed to watching content on demand--and on multiple devices.
Everything is going interactive. People are more likely to buy a brand if they interact with it - and interactive TV keeps viewers tuned into their favorite programs longer. For advertisers challenged to prove return on ad spend, interactive TV provides the ability to track and measure viewer response to the campaign, providing metrics for their TV investment (beyond traditional awareness measures).
This session will explore industry case studies about interactive TV, including the recent Nike Zoom interactive TV campaign developed by Wieden+Kennedy and Ensequence, plus insights on Bravo's success in making Top Chef interactive.
Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference
Emerging Media Producer: Rod Pitman
Emerging Media Producer: John Anthony Hartman
Related Tags
invergence Inverge07 AlphaGeekTV ENSEQUENCE DalenHarrison "Rod
Pitman" "John Anthony Hartman"
Pitman" "John Anthony Hartman"